About
the Book | Climate
Change | Ethical
Consumerism | Global
Poverty | Recycling | War
ETHICAL CONSUMERISM
“Every time you spend a dollar, remember
that it is your vote in our collective consumer democracy. Think
about it. Would any of us vote for a politician who promised us
more pollution, more exploitation of the poor and a bleak future
for the planet and our children? No? Then why are we voting for
those outcomes with our money?”
(Extract from “How to Win a Nobel Prize – A Stay-at-Home
Mum’s Guide”)
What we can do as Individuals
As individuals, we can vote for the outcomes we want with our
dollars. There are plenty of ethical products on the market. We
just need to concentrate on purchasing anything we need from reliable,
well-labelled sources that we know to adopt sound environmental
and human rights policies.
I have tried to break this section up by category of purchases!
Perishable Food Products
We should try as far as possible to buy
Interesting websites with Fairtrade product lists include:
For the benefits of organic produce v. non-organic products for
your family and the environment, see
It is also very important – especially for the sorts of
perishable foods (green, leafy vegetables for instance) that are
usually transported by air – to try and buy local produce
e.g. from farmers’ markets. Airfreight is a major source
of carbon emissions – I am sure you noticed what a high proportion
of my family’s carbon emissions (now set-off) were caused
by flights!
Other important ethical labels include the Marine Stewardship
Council label on sustainable seafood products. (See www.msc.com)
Non-perishable food stuff
This includes products like tea, coffee, canned goods etc. Here
again, organic and Fairtrade are the key.
Household goods
White goods & Brown goods
It is very straightforward to identify the most efficient white
goods, whether it is a washing machine, dryer or refrigerator or
the most efficient brown goods such as a television or CD player
(although with brown goods, bear in mind that switching off the
standby mode is half the battle). And of course, once you have
identified the best products – you can request them at your
local dealer – even if the products in the shop do not carry
the relevant labeling.
Household cleaners
We are spoilt for choice when it comes to general household green
products. However, some of the small brands might not be readily
available worldwide in which case the best thing to do is forage
in your local organic shop.
These two websites do list a lot of possibilities though!
See www.coopamerica.org and www.getethical.com.
Also, if you are more competent than I am when it comes to household
chores, you can certainly make your own cleaners. See www.eartheasy.com for
details!
Body products
There is of course The Body Shop. There is quite likely to be
one near you and it is a safe bet for ethical body products. See www.thebodyshop.com.
This is the easiest option and the one I have opted for – whether
it is shampoo, soap, creams, conditioners or perfumes.
Alternative possibilities are organic or natural products – but
don’t be fooled by general claims of being close to nature
or the long haired women bouncing through fields – read the
list of ingredients.
Cars (see Global Warming)
Computers
Thought your computer was not a problem? Think again! The average
PC has the following toxic substances:
- Lead in cathode ray tube and solder
- Arsenic in older cathode ray tubes
- Selenium in circuit boards as power supply
rectifier
- Polybrominated flame retardants in
plastic casings, cables and circuit boards
- Antimony trioxide as flame retardant
- Cadmium in circuit boards and semiconductors
- Chromium in steel as corrosion protection
- Cobalt in steel for structure and
magnetivity
- Mercury in switches and housing.
(Source: www.bbc.co.uk)
All of which means that about 70% of heavy metals, such as lead
and mercury, in landfill sites come from e-waste. And the US alone,
for example, throws away 30,000,000 computers a year. But a new
standard is here. Just see www.epeat.net which
was created by the Portland, Ore.-based Green Electronics Council
and adopted at the annual International Symposium on Electronics
and the Environment. The voluntary standard, funded by the U.S.
EPA, was initiated by a group of manufacturers, environmentalists,
and purchasers.
As always, you might not find the EPEAT labels in a shop near
you but you just have to visit the website to get the best “green” options
on the market!
Paper products
Sustainable forest paper and recycled paper are widely available.
Despite this, it is sometimes difficult to find in a stationery
shop near you because it is slightly more expensive and the corner
shops are reluctant to stock it. As always, it is important to
track it down! You can buy or ship it in slightly larger quantities
that you usually use to avoid having to go on a paper hunt just
when the printer runs out.
Since switching to 100% post consumer waste recycled paper, I
have been really pleased with the quality. As the paper is also
unbleached and chlorine free, it has a slightly yellow, parchment
feel (while still working perfectly in the printer, fax etc.) “Normal” paper
just seems so lacking in character now.
You can track down the nearest supplier of recycled paper, the
following (a Danish 100% post consumer waste chlorine free unbleached
paper) is the best brand I have found:
www.cyclus.dk
Clothes
Cotton is a heavily subsidised crop in the US and requires tons
of fertiliser and water to grow. Clothes are also produced in
sweatshops all over the world from Bangladesh to China.
The best options are:
- Organic cotton (much better for you and the kids).
For more information on the advantages of organic cotton check
out www.sustainablecotton.org.
For a list of supplier of organic clothing near you see www.organiccottondirectory.net.
An interesting site which also has products (and a directory) is www.pan-uk.org.
- Fairtrade cotton (at least it is not subsidised at
the expense of the Third World producers and farmers of cotton). www.fairtrade.org.uk has
a wonderful list of supplier including some who post overseas and
include details of Fairtrade clothes carried by big chains like
Marks& Spencers.
- Alternative natural materials (hemp clothes are the new
cool!). There are many suppliers of hemp products – see www.rawganique.com and www.ecomall.com!
General ethical labels
The following is an exceptionally clear site about the mainstream
ecolabels and ethical labels. Do have a look and look out for them
in the shops!
http://www.defra.gov.uk/environment/consumerprod/shopguide/index.htm
Service providers
Many high street service providers like banks and retailers are
trying to go green. As mentioned in the Guide it is not clear whether
these are for reasons of genuine concern or clever market positioning.
To some extent, I do not think it matters and believe we should
support this behaviour by switching to these providers even when
not specifically looking for a green item. Among the big companies
who are stepping up include:
- HSBC Bank which is paying to make its operations carbon
neutral - I plan to shift my accounts to them.
-
Virgin Group – As Richard Branson has pledged a lot of
money to pursue green tech.
-
Marks and Spencers – a few lines of clothing using Fairtrade
cotton.
If you send me more examples of big business coming to its senses,
I will list it.
Scaling Up
Scaling up involves:
- Awareness – in the sense of making more mothers and others
aware of the importance of ethical purchasing strategies. This
could involve anything from tea parties (with the Fairtrade
teas as the talking point) to becoming a speaker on the lecture
circuit.
- Availability – making ethical products as widely available
as possible. This could involve setting up a small business
selling ethical products using the Internet as a shopfront or
even a spare
room, researching ethical products on the Internet and disseminating
the information as widely as possible or even creating or commissioning
something new and exciting!
If any mother comes up with a scaleable strategy for any of the
above, it would have a huge impact.
Letter
on Effective Labelling ( letter
in Word format)
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