www.nobelmums.com

ETHICAL CONSUMERISM

“Every time you spend a dollar, remember that it is your vote in our collective consumer democracy. Think about it. Would any of us vote for a politician who promised us more pollution, more exploitation of the poor and a bleak future for the planet and our children? No? Then why are we voting for those outcomes with our money?”

(Extract from “How to Win a Nobel Prize – A Stay-at-Home Mum’s Guide”)

What we can do as Individuals

As individuals, we can vote for the outcomes we want with our dollars. There are plenty of ethical products on the market. We just need to concentrate on purchasing anything we need from reliable, well-labelled sources that we know to adopt sound environmental and human rights policies.

I have tried to break this section up by category of purchases!

Perishable Food Products
We should try as far as possible to buy

  • Fairtrade
  • Organic
  • Local

Interesting websites with Fairtrade product lists include:

For the benefits of organic produce v. non-organic products for your family and the environment, see

It is also very important – especially for the sorts of perishable foods (green, leafy vegetables for instance) that are usually transported by air – to try and buy local produce e.g. from farmers’ markets. Airfreight is a major source of carbon emissions – I am sure you noticed what a high proportion of my family’s carbon emissions (now set-off) were caused by flights!

Other important ethical labels include the Marine Stewardship Council label on sustainable seafood products. (See www.msc.com)

Non-perishable food stuff

This includes products like tea, coffee, canned goods etc. Here again, organic and Fairtrade are the key.

Household goods

White goods & Brown goods

It is very straightforward to identify the most efficient white goods, whether it is a washing machine, dryer or refrigerator or the most efficient brown goods such as a television or CD player (although with brown goods, bear in mind that switching off the standby mode is half the battle). And of course, once you have identified the best products – you can request them at your local dealer – even if the products in the shop do not carry the relevant labeling.

Household cleaners

We are spoilt for choice when it comes to general household green products. However, some of the small brands might not be readily available worldwide in which case the best thing to do is forage in your local organic shop.

These two websites do list a lot of possibilities though!
See www.coopamerica.org and www.getethical.com.

Also, if you are more competent than I am when it comes to household chores, you can certainly make your own cleaners. See www.eartheasy.com for details!

Body products

There is of course The Body Shop. There is quite likely to be one near you and it is a safe bet for ethical body products. See www.thebodyshop.com. This is the easiest option and the one I have opted for – whether it is shampoo, soap, creams, conditioners or perfumes.

Alternative possibilities are organic or natural products – but don’t be fooled by general claims of being close to nature or the long haired women bouncing through fields – read the list of ingredients.

Cars (see Global Warming)

Computers

Thought your computer was not a problem? Think again! The average PC has the following toxic substances:

  • Lead in cathode ray tube and solder
  • Arsenic in older cathode ray tubes
  • Selenium in circuit boards as power supply rectifier
  • Polybrominated flame retardants in plastic casings, cables and circuit boards
  • Antimony trioxide as flame retardant
  • Cadmium in circuit boards and semiconductors
  • Chromium in steel as corrosion protection
  • Cobalt in steel for structure and magnetivity
  • Mercury in switches and housing. (Source: www.bbc.co.uk)

All of which means that about 70% of heavy metals, such as lead and mercury, in landfill sites come from e-waste. And the US alone, for example, throws away 30,000,000 computers a year. But a new standard is here. Just see www.epeat.net which was created by the Portland, Ore.-based Green Electronics Council and adopted at the annual International Symposium on Electronics and the Environment. The voluntary standard, funded by the U.S. EPA, was initiated by a group of manufacturers, environmentalists, and purchasers.

As always, you might not find the EPEAT labels in a shop near you but you just have to visit the website to get the best “green” options on the market!

Paper products
Sustainable forest paper and recycled paper are widely available. Despite this, it is sometimes difficult to find in a stationery shop near you because it is slightly more expensive and the corner shops are reluctant to stock it. As always, it is important to track it down! You can buy or ship it in slightly larger quantities that you usually use to avoid having to go on a paper hunt just when the printer runs out.

Since switching to 100% post consumer waste recycled paper, I have been really pleased with the quality. As the paper is also unbleached and chlorine free, it has a slightly yellow, parchment feel (while still working perfectly in the printer, fax etc.) “Normal” paper just seems so lacking in character now.

You can track down the nearest supplier of recycled paper, the following (a Danish 100% post consumer waste chlorine free unbleached paper) is the best brand I have found:

www.cyclus.dk

Clothes
Cotton is a heavily subsidised crop in the US and requires tons of fertiliser and water to grow. Clothes are also produced in sweatshops all over the world from Bangladesh to China.

The best options are:

  • Organic cotton (much better for you and the kids). For more information on the advantages of organic cotton check out www.sustainablecotton.org. For a list of supplier of organic clothing near you see www.organiccottondirectory.net. An interesting site which also has products (and a directory) is www.pan-uk.org.
  • Fairtrade cotton (at least it is not subsidised at the expense of the Third World producers and farmers of cotton). www.fairtrade.org.uk has a wonderful list of supplier including some who post overseas and include details of Fairtrade clothes carried by big chains like Marks& Spencers.
  • Alternative natural materials (hemp clothes are the new cool!). There are many suppliers of hemp products – see www.rawganique.com and www.ecomall.com!

General ethical labels

The following is an exceptionally clear site about the mainstream ecolabels and ethical labels. Do have a look and look out for them in the shops!

http://www.defra.gov.uk/environment/consumerprod/shopguide/index.htm

Service providers

Many high street service providers like banks and retailers are trying to go green. As mentioned in the Guide it is not clear whether these are for reasons of genuine concern or clever market positioning. To some extent, I do not think it matters and believe we should support this behaviour by switching to these providers even when not specifically looking for a green item. Among the big companies who are stepping up include:

  • HSBC Bank which is paying to make its operations carbon neutral - I plan to shift my accounts to them.
  • Virgin Group – As Richard Branson has pledged a lot of money to pursue green tech.
  • Marks and Spencers – a few lines of clothing using Fairtrade cotton.

If you send me more examples of big business coming to its senses, I will list it.

Scaling Up

Scaling up involves:

  • Awareness – in the sense of making more mothers and others aware of the importance of ethical purchasing strategies. This could involve anything from tea parties (with the Fairtrade teas as the talking point) to becoming a speaker on the lecture circuit.
  • Availability – making ethical products as widely available as possible. This could involve setting up a small business selling ethical products using the Internet as a shopfront or even a spare room, researching ethical products on the Internet and disseminating the information as widely as possible or even creating or commissioning something new and exciting!

If any mother comes up with a scaleable strategy for any of the above, it would have a huge impact.

Letter on Effective Labelling      ( letter in Word format)


 


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